Closing the Engagement Gap: How Employers Drive Adoption of Garner

Employers are spending more than ever on benefits, but a program only delivers value when employees actually use it. That challenge grows when your workforce is spread across dozens of locations, each with its own leadership and its own way of communicating with staff.

In this session, Heather Gelting, Executive Director at PAISBOA Health Benefit Trust, joins Katherine Wong, Garner's VP of Growth Marketing, to share how the trust drove adoption of Garner across 137 independent schools and more than 6,000 eligible employees. You'll hear why they chose to launch mid plan year rather than wait for open enrollment, how they equipped local school leaders to carry the message, and which communication channels drove the most signups. Heather also covers how they used school-level engagement data to find and support the campuses that were falling behind, and what members are saying now that reimbursements have started arriving.

You'll leave with a clear picture of what a strong rollout looks like for a distributed population, a set of engagement tactics you can apply to your own program, and a realistic sense of the effort it takes to make a benefit stick.