Closing the Engagement Gap: How Employers Drive Adoption of Garner

Employers are spending more than ever on benefits, but a program only delivers value when employees actually use it. Whether you're rolling out a new benefit or still deciding to, the challenge is getting a workforce to engage with it.In this session, Heather Gelting, Executive Director at PAISBOA Health Benefit Trust, shares how they drove adoption of Garner across their membership. You'll hear how they planned and sequenced the launch, the communication strategies that drove early activation, and what keeps members engaged past the initial push. Plus what those efforts delivered on utilization and engagement.

You'll leave with a clear picture of what a strong rollout looks like, a set of engagement tactics you can apply to your own program, and a sharper sense of how adoption drives results.