Hard Truths for Clients

Published
January 27, 2026
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Three veteran benefits advisors—Chris Merrill, Rico Bocala, and Scott Wood—join Kirk for a panel discussion on the uncomfortable conversations that define great client relationships. From delivering bad news about renewals to challenging clients' assumptions about their carrier, they share the hard truths they've learned and why the best advisors are willing to say what clients don't always want to hear.

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