A new report from The Rudd Center for Food Policy & Obesity (a non-profit research and public policy organization devoted to improving the world’s diet, preventing obesity, and reducing weight stigma) recently published in Pediatrics lands a blow to proponents of sugary cereals.

In response to parent fear that their child will only consume breakfast if it consists of sugary cereal, the Rudd Center provides some comfort. The Rudd Center report indicates that children will not just consume, but actual enjoy, low sugar breakfast cereals. Add some fruit and a little extra sugar to the meal, and the days of sugary cereals may be numbered, according to the report. [audio:http://hospitalstay.com/wp-content/uploads/2010/12/10-Breakfast-Club.mp3|titles=Breakfast Club]

The study included 91 school-aged children. Half were given cereal high in sugar, and the balance cereal low in sugar. All of the children had the option to add sugar and fruit their bowl of cereal. According to the report, children with low-sugar cereal consumed more fresh fruit than the children with high-sugar cereal. The entire report can be read here.