According to recent study from the University of Bombay, New Mumbai, India published in the International Journal of Biotechnology, how medication looks, feels and tastes may be almost as important as how well it works, especially for over-the-counter (OTC) products.
In a survey of 600 people, 75% reported that the color and shape of the medication helped them remember the medication. In fact, 14% thought that pink tablets had a sweeter taste than red tablets, and yellow pills were salty. 11% responded that white or blue medication was bitter, and 10% believed orange medication was sour. … Read more →